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SG is the cricket gear manufacturer. The company that was established in pre-independent India by two brothers Kedar Nath Anand & Dwarka Nath Anand, was known as ‘ Greenlands’ at that time and specialized in protective gear equipment, but over 9 decades and three generations later, SG has evolved into a robust manufacturing company that churns out every item related to the game of cricket. BE it English Willow Kashmir Willow, Leather balls, Protective Equipment, Cricket Whites, Kit bags.. etc, is all being produced at SG! It has also diversified into cricket specification infrastructure as well, which includes nets & pitches, that can be customized to the client specification.